Meet the team: Jennifer
At Bretom, we build agile, client-centric teams – the best strategic, creative and technical experts – for each brand development project to ensure we deliver maximum value for our clients. Each client has a single key contact so that they know who to call. But we thought you might like to know a little about our extended team so we’ve put together a series of short Q&As.
We’ve worked on a variety of different client briefs with Jennifer and we always look forward to seeing her creative ideas. She has a great eye for detail and a dedication to beautifully executed design.
- What do you do?
I am a Graphic Designer specialising in Brand Identity and Commercial Print.
- Which Bretom project have you enjoyed working on most so far?
Oaklin needed four creative expressions to be designed that would represent their company values as interpreted by their staff members who each had entirely different ideas. I loved that the brief allowed me to pick my brain whilst having the challenge of representing each of the staff ideas and tying them together with the Oaklin branding.
- Why do you like working with Bretom?
The design briefs Bretom have presented to me have been vastly different therefore it’s always exciting to see what’s next to come! Louise and Rebecca are also incredibly clear and structured in their briefing, leaving minimal room for confusion and a swift delivery of each project. Every designer’s dream for receiving a clear brief!
- Where do you get your creative inspiration from?
Trends in all kinds of design fields and people that I meet from different industries, cultures, knowledge and perspectives.
- Do you have a favourite brand?
It’s a little cliched but Apple have done a fantastic job of evolving their brand by revolving around their end-users. Every detail from their brand values to their product development has always been about what their users want and need (even when they didn’t know they needed it)!
- Is there a piece of advice that you give to clients/potential clients when you’re working with them?
I would advise on knowing exactly who your audience is. By clarifying and refining your target audience, you waste less time, money and energy by delivering a consistent, targeted and purposeful brand identity to capture, connect and convert your clients.