Meet the team: Tim
At Bretom, we build agile, client-centric teams – the best strategic, creative and technical experts – for each brand development project to ensure we deliver maximum value for our clients. Each client has a single key contact so that they know who to call. But we thought you might like to know a little about our extended team so we’ve put together a series of short Q&As.
The thing about Tim is, he just gets it. Whether it’s an expansive brief, a complex service or simply the personality and essence of a brand, his ability to capture it precisely in words is nothing short of brilliant! We really value his extensive experience, the way he positively challenges us and our clients to think beyond the brief and his unwavering love of our wonderful language.
- What do you do?
I am a copywriter. When people ask what is a ‘copywriter’, I tell them “communication beautician”. That seems to work. I help businesses connect more effectively with their target audience using appropriately articulate and engaging language, underpinned by a careful messaging strategy. In short I hook ‘em, keep ‘em reading and persuade ‘em to do something.
- Which Bretom project have you enjoyed working on most so far?
Lockton. An elevated brand for a smart audience; a wonderful opportunity to weave in some wit and create “a smile in the mind”. I much prefer a ‘pull’ rather than a ‘push’ approach to marketing. Be interesting; be magnetic!
- Why do you like working with Bretom?
Good people, kind people, smart people. And did I mention the people?
- Where do you get your creative inspiration from?
From everywhere and everyone and from staying playful, remembering that ageing is obligatory but growing-up is optional.
- Do you have a favourite brand?
As a copywriter, I was always drawn to The Economist’s copy-only headlines that
reward the reader by making them feel smarter for ‘getting’ them. Clever stuff.
- Is there a piece of advice that you give to clients/potential clients when you’re working with them?
It’s in several pieces, but it’s one of the best things I’ve ever read about advertising:
If you’ve seen it before
if it doesn’t surprise you
if it doesn’t make you think, smile or sad
if it doesn’t make you wish you’d thought of it
if you don’t feel challenged by it
if you can’t remember it
if it’s too obvious
if you don’t react to it
if you’re not pleased to be associated with it
if you don’t want to tell your friends about it
if you can take it or leave it
if you’re not entertained by it as you are informed by it
if it’s not worth fighting for
if it’s not head and heart in equal measure
then what’s the point of it?
If you’d like to see more of Tim’s work, you can connect on LinkedIn.