International law firm Pinsent Masons decided to extend their unique brand of innovation and experience into the highly competitive world of delivery consulting. The project requirement was to swiftly build a strong sub-brand that reflected the project teams’ ambitions for the future – whilst remaining “lean” – that would inspire and excite internal audiences to champion the new offering to their clients.
Working in collaboration with the project team, we cut through layers of complexity to find the essence of the parent brand. We developed core messaging and foundational brand assets to empower, excite and inspire internal audiences to champion the new offering.
A punchy microsite, compelling client brochure (for internal and external use) and stationery suite – all delivered within eight weeks – generated a surge of energy, inspiration and pride within the organisation.