As the world’s largest independent insurance broker, Lockton was looking for a way to bring their positioning statement: “Broking done differently” back to life.
Exploring a range of creative approaches, messaging routes and art-working styles along their clear advantages and limitations, Bretom collaborated with Lockton on artistic direction. Once agreed, we developed a variety of key visuals, headlines and supporting copy. This provided the foundations for not only website banners but also other brand assets, recruitment and marketing collateral.
The impact of the new website campaign was immediate and far-reaching. Whilst the brief was initially UK-only, the outstanding success of Lockton’s brand re-positioning meant the campaign, assets, style and content were rolled out as the house-style visual identity for the firm, worldwide. Bretom is continuing to support Lockton on the next stage of their campaign to do things differently.