evolving a global brand identity

Mantle Law is an international law firm with offices in the UAE and London. Their global team consists of the best dispute and arbitration lawyers in the construction, infrastructure and energy sectors, united by a single-minded focus to do things better. Having established themselves as both experts and disruptors in the Middle East, one of the most dynamic regions in the World, and the UK, one of the most competitive markets in the World, they are rapidly expanding their global practice and turned to Bretom to elevate their brand, marketing and PR activity accordingly….


Working closely with the Partners, and in consultation with all employees across the firm, Bretom crafted a messaging framework that encapsulated Mantle’s differentiating attributes for clients, prospects and people. This acted as the foundation for a range of business development and firm-wide documents and assets, transitioning the firm’s tone of voice from ‘start-up’ to ‘scale-up’.

The visual identity was then tackled to ensure that the firm’s identity was fit for purpose and aligned to their position as trusted partners to the biggest global players in the sector, including the World’s largest multinational contractors and major State developers.


The working partnership that has evolved between Bretom and Mantle has been both productive and a pleasure! Mutual trust has been established and the Bretom team works as an extension of the firm’s fee-earners and support personnel; delivering a range of marketing, business development and PR requirements across the firm.


“The Bretom team have been a fantastic addition to our team and have quickly become a valued part of it. We really enjoy working with Rebecca, Katie and the Bretom team who bring tremendous energy and enthusiasm in supporting Mantle on its journey.”

Gurbinder, Mantle Partner