Shivia has a mission to empower the poorest to create livelihoods, boost income and inspire permanent change; to do this, they raise funds in the UK to support livelihood programmes in India. With ambitious fundraising and promotional activity planned, the Shivia executive team challenged Bretom to refine their brand identity to ensure ongoing recognition amongst loyal supporters and a practical concept that could easily be applied to a range of assets both in the UK and in India.
Revitalising and building on the existing foundations of the original brand design was key. Exploring the views of the Shivia team and their stakeholders, it was apparent that the existing warm, heritage-rich colour palette was universally recognised and respected. From this base, the Bretom design team set about bringing modernity and clarity to the logo mark whilst also exploring the execution of the brand identity across a range of promotional pieces.
“Bretom was enthusiastic and committed from the start, taking time to fully understand Shivia, our mission and our values. They listened to our ideas, opinions and concerns to support us in modernising our brand identity and in the production of an animated promotional film for our flagship programme which has received very positive feedback. We have loved working with Bretom and have more ideas up our sleeves if we are fortunate enough to benefit from their professionalism and expertise in the future.”
Olly Belcher, CEO, Shivia